Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 112 Page 113 Page 114 Page 115 Page 116105 Advancing Seed in Alberta | fall.2016 THE acreage trend of fall rye has been dropping for the last 10 years according to Stats Canada crop reports. Many market analysts expected the trend to continue and indicate that lack of innovation has left the crop behind and it was no longer a competitive crop for most growers. But FP Genetics Inc., along with breeding partner KWS and FP Genetics’ grain partners, have been striving to change the current image of fall rye crops in Canada. With the release of two hybrid fall rye varieties – Brasetto and Bono – since 2015, they are changing the landscape for commercial growers of winter cereals to a very profitable market by delivering the quality needed by end-use customers in the consumptive market. Rod Merryweather, CEO of FP Genetics, says their first few years of results with their new hybrid fall rye Brasetto, and now Bono, is winning over many farmers who focus on maximum economic returns. “The results are far exceeding expectations of yield and quality for our growers. Yields in excess of 95 bushels per acre has not been uncommon and quality has exceeded the expectations of end-users. “Hybrid rye is a totally different crop than its open-pollinated cousin,” adds Merry- weather. “That means it’s targeted to be grown on highly productive land with good agronomics so yield, and ultimately profit, can be maximized for the grower. It will never be a major crop but we believe there is a premium market for rye that will make it inter- esting to many growers. This market could account for 50,000 acres of production per year and maybe more. Longer term, we are look at the feed and industrial markets which could add even more acres to the opportunity.” FP Genetics believes growers can realize yields over 100 bu/ac with Brasetto and Bono, as they gain experience with the crop. FP Genetics is working with growers and the industry to understand what hybrid rye is capable of and the profit opportunities for commercial growers when higher management levels are applied to this crop. FP Genetics is dedicated to providing superior seed genetics to western Canadian farmers through 153 local seedsmen that own the company. Recognized as a leader in the cereal seed business, they license leading genetics from breeding companies around the globe, producing and distributing pedigreed seed to commercial farmers who want the most profitable seed varieties. Hybrid Rye Offers Innovation and Profit for Commercial Growers INNOVATION SHOWCASE FP Genetics believes growers can realize yields over 100 bu/ac with Brasetto and Bono, as they gain experience with the crop.