Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49 Page 50 Page 51 Page 52 Page 53 Page 54 Page 55 Page 56 Page 57 Page 58 Page 59 Page 60 Page 61 Page 62 Page 63 Page 64 Page 65 Page 66 Page 67 Page 68 Page 69 Page 70 Page 71 Page 72 Page 73 Page 74 Page 75 Page 76 Page 77 Page 78 Page 79 Page 80 Page 81 Page 82 Page 83 Page 84 Page 85 Page 86 Page 87 Page 88 Page 89 Page 90 Page 91 Page 92 Page 93 Page 94 Page 95 Page 96 Page 97 Page 98 Page 99 Page 100 Page 101 Page 102 Page 103 Page 104 Page 105 Page 106 Page 107 Page 108 Page 109 Page 110 Page 111 Page 11217 Advancing Seed in Alberta | spring.2017 in protein. There are biochemical reasons for improvements not being way above those percentages.” While some might initially be squeamish at the thought of academic researchers collaborating with corporate strategies, the reality is that such collaboration is common and very important to the health and growth of the agriculture industry. Improved quality and agronomic performance brings benefits across the entire value chain and helps keep canola competitive against crops like soybean. “It’s very common for companies to support academic research and develop collaborative research relationships. There is always more work to be done in canola research. There are always more questions that need to be looked at than we have capacity, certainly more than canola producers have funds to pursue,” says Ward Toma, general manager of the Alberta Canola Producers Commission. “Given that companies like Dow are going to be able to profit from the research, it is appropriate that they finance it. Producer organizations invest in things that directly impact farmers but even there their funds are very limited. Regardless of who finances it, adding value is a high priority.” Weselake says his key research priority is turning his work into something usable that supports and enhances the industry. “If you have an innovation and pair with the right company, your innovation can potentially turn into a useful product that will of course benefit the company, but also benefit the consumer. If you are doing research that involves a lot of genetic modification, it’s a good idea to develop an alliance with a company because it has the resources in place to deal with complex regulatory hurdles and a pipeline to get the product to market,” he notes. “Some factions feel academics should not work with industry because industry is interested in the bottom line. But the reality is a lot of discoveries have been made by industry. My view is that if you are doing basic research and there is innovation there, that is valuable. If you want to effectively move traits into application, it’s very logical to work with industry.” Madeleine Baerg TAKING CARE OF BUSINESS CDC FORTITUDE is the first solid-stem durum variety with sawfly resistance for successful harvest results. It’s the number-one choice for CWAD growers on high fertility or irrigation acres whowanttomaximizetheirreturns.CDCFORTITUDE.Forgreatereaseofharvest,moreyieldand high protein. Get the variety that really takes care of business, available only at your CPS retail. Proven® Seed is a registered trademark of Crop Production Services (Canada) Inc. CPS CROP PRODUCTION SERVICES and Design is a registered trademark of Crop Production Services, Inc. 01/17-52758-2C provenseed.ca WELCOME TO THE EXCITING NEW WORLD OF PROVEN® SEED