New Public Trust Research Tackles Transparency in 20176 months ago -
Find out what consumers are looking for from restaurants, grocery stores, food companies, governments and farmers at the CCFI Summit
Public trust and transparency continue to evolve as priority agenda items for many stakeholders and governments across the agri-food sector from coast to coast. If transparency is no longer optional – what does that mean and what actions are needed by those who work in food or farming.
The Canadian Centre for Food Integrity (CCFI) 2017 public trust research will focus on transparency, trust and millennials, as a key driver in their efforts to help Canada’s food system earn trust.
“As discussions evolve from identifying public trust as a priority to establishing strategy and action plans for the future, it’s essential for our agri-food sector leaders to understand the values and expectations of the Canadian public,” stated Kim McConnell, CCFI Chair.
Building on the benchmark work established in 2016, this year’s CCFI research will take a deeper dive into transparency to help establish what consumers are looking for and from whom. The US Center for Food Integrity 2015 research established seven key elements of transparency and found that consumers clearly hold food companies responsible for delivering, followed by farmers, restaurants and grocery stores. The Canadian research will duplicate this work for valuable North American comparisons, and also added in governments as a new category to find out more.
This research will be released at the CCFI Public Trust Summit in Calgary September 18-20th, along with a new transparency index tool for companies and associations to use to measure their efforts on transparency with some best management practices.
Join thought leaders from across the country and across sectors to help build the momentum for earning trust in Calgary this September. Register and book hotels for the CCFI Public Trust Summit today at www.foodintegrity.ca