Sharing the Message: Certified Seed Logos and Advertisements

The Sharing the Message ad campaign is a joint effort of Canada’s seed industry including growers, breeders and seed trade. The new theme: ‘Success. Some farmers plant it.’ was designed to

• Create a positive first impression and be visually appealing so that it stands out in farm publications
• Convey a rational case for using certified seed Reinforce a positive feeling with farmers who plant certified seed
• Raise the question about whether farmers who are not planting certified seed should be planting it

Primary message: Certified seed equals success
Supporting message: Certified seed opens the doors to new opportunities for success.

Please use the ad campaign materials in your marketing plans over the next year.
The ads should be integrated into:

• Seed product guides
• Advertising in general farm publications, company newsletters and e- newsletters
• Web sites, and
• Other promotional materials utilized by your company/organization

Sharing the Message Documents in PDF format

• Sharing the Message III: Backgrounder
• Sharing the Message III: Brand Identity
• Sharing the Message III: Brand Kit Guidelines

Downloadable Logos in JPG format

Blue logo no tagline Blue logo with tagline Black and white logo no tagline Black and white logo with tagline For other logo formats, please click here.

Success. Some farmers plant it - Downloadable Ads

Click on the images below to enlarge - ads are in jpg format.

Canola Ads - for all formats, click here.	Wheat 1 Ads - for all formats, click here.	Wheat 2 Ads - for all formats, click here.

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