Three Alberta crop trials are featured on Bayer’s new virtual crop tour website called The Front Row: Virtual Crop Tour, the company says in a news release on Sept. 15. The digital platform was created due to the COVID-19 pandemic forcing Bayer to cancel it’s annual crop tours.
“This year the physical crop tour wasn’t possible which required us to innovate and create a convenient option for our customers. Now, growers can access to the information on their own terms and from the comfort and safety of their own homes,” Lauren Davis, marketing communications manager for Bayer Crop Science, says in the release.
The digital platform gives farmers a front row seat to trial results and insights as well as new product innovations, the release notes. The virtual experience includes a library of videos delivered by experts in the field as well as virtual crop tours to learn about seed and crop protection product offerings across Canada.
Additional videos will be added to the site in the weeks ahead, the release says. The Alberta site featured is located at Carseland, Alta. and features canola, corn hybrids, and Proline GOLD trials.