Dean Dias, who worked for Cigi prior to the merger, has been chosen to lead Cereals Canada as Chief Executive Officer, Cereals Canada says in a news release on Aug. 17. Cam Dahl, who served as president of Cereals Canada prior to the merger, has been chosen to be Chief Strategy Officer.
“We are pleased to announce Dean Dias as CEO of Cereals Canada,” Todd Hames, chair of the Board of Cereals Canada, says in the release. “As CEO, Dean will bring a wealth of experience and energy to our new organization. His passion for agriculture, combined with his leadership and strategic vision will be a driving force behind the success of our newly merged organization.”
Dias worked in various roles at Cigi over the past decade, most recently as Director of Value Chain Relations and Interim CEO.
“I am humbled by the trust and responsibility the Board has placed in me, and I look forward to working alongside Cam and our dedicated staff as we seek to cement Canada’s reputation as a world leader in cereals,” Dias says in the release.
Dahl’s position as Chief Strategy Officer, will focus on policy, government relations, and market access.
Cereals Canada will now turn it’s attention to developing a new strategic plan and completing a branding review, engaging with members, staff and the industry at large, the release notes. Key components of this vision will be centred around communications, policy, market development and support, research and innovation.