The Canadian federal government is giving $1.8 million to the Canadian Food Exporters Association (CFEA) over two years to help open and maintain markets for Canadian exporters around the world, a May 16 news release said. They money will also be used to facilitate the entry of numerous small and medium-sized enterprises (SMEs) into international markets.
“Small and medium sized producers contribute enormously to the economic prosperity of their local economies and communities. Our government recognizes the critical role they play, and we are committed to supporting them in pursuing new export opportunities. This investment will help Canadian products reach consumers across the world, while also providing valuable economic benefits here at home,” Marie-Claude Bibeau, federal minister of agriculture and agri-food, said in the release.
The release noted the investment will support the CFEA’s efforts to build relationships, create networks, identify opportunities and gain familiarity with potential new markets in more than 15 countries in Asia, Europe, North and South America, and the Middle East. Related activities will highlight Canadian products and producers, and leverage Canada’s reputation for high-quality and safe food while creating opportunities for SMEs to showcase their products.
“The Canadian Food Exporters Association appreciates the funding we receive from Agriculture and Agri-Food Canada’s AgriMarketing Program. This support provides the opportunity for our association to assist our small to mid-sized food and beverage companies with their export initiatives which allows them to accelerate their market development efforts,” Susan Powell, president and CEO of the CFEA, said in the release. “We continue to remain dedicated to opening or expanding international markets for our members and working closely with AAFC to achieve this.”
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