PHOTO: John Conrad is Alberta Agriculture’s assistant deputy minister of primary agriculture.
As one of the key figures guiding the transition of Western Crop Innovations (WCI) through its recent transition phase, Alberta Agriculture assistant deputy minister of primary agriculture John Conrad has been deeply involved in shaping this next phase as the organization rebrands and strikes out on its own.
“We’re coming to the end of what we’ve called our interim year of operations,” he shared during a recent conversation with Alberta Seed Guide editor Marc Zienkiewicz.
The transformation of WCI into a not-for-profit organization marks a significant milestone for Alberta’s agriculture sector. “It’s been a busy year,” Conrad said, reflecting on the shift. “We’ve transitioned new directors—talented Albertans with deep credibility in agriculture and variety breeding. Now, we’re polishing a new business plan that incorporates a different business model. It’s not radical, but it is new.”
This new model emphasizes collaboration, integrating public investment with industry and academic involvement. “The Government of Alberta wants to ensure public money is invested wisely, but they also see the value of engaging industry and academia in the process,” Conrad explained. This approach, he noted, allows WCI to build on the successes of the Field Crop Development Centre while exploring opportunities that had previously gone untapped.
Looking ahead, Conrad is optimistic. As WCI’s interim year ends this March, the organization is gearing up for its second year, with plans to expand its membership base. “Members are that important third ingredient—private industry investment into the corporation,” he emphasized. “Many potential members are watching to see how we’ve performed in year one, how the board has navigated this transitional phase, and whether provincial support will remain strong.”
A significant source of pride for Conrad is the retention of WCI’s world-class team. “We’ve held onto most of our staff—scientists, technicians, economists—through what has been a tumultuous year,” he said. “These 22-odd individuals are punching far above their weight, and they’re the backbone of what will drive our success moving forward.”
Beyond his work with WCI, Conrad’s military background offers him a unique perspective on leadership and resilience. “The biggest takeaway from my time in the military is the importance of allies,” he shared. “Friends and partners are crucial in anything you’re trying to accomplish. That’s been key during this interim year, whether working with Alberta Grains, Alberta Beef, or countless other commissions.”
Conrad also credits his military experience with giving him a sense of calm during uncertainty. “I’ve been to some pretty challenging places on the planet,” he reflected. “That exposure to true crises helps you keep perspective. When the situation for the Field Crop Development Centre felt desperate, it helped me focus on taking things one trench at a time, so to speak.”
