Manitoba-based Pitura Seeds is the first official retail partner to join Agro.Club Canada, the company says in an Oct. 5 news release.
“Pitura Seeds now has a way for farmers to order online, like all the other commercial transactions that farmers do from their phones. This shouldn’t be newsworthy or remarkable – but it is because farmers don’t have those options when it comes to ordering seed and services,” Laird Lampertz, sales manager for Pitura Seeds, says in the release.
Agro.Club Canada is an online seed buying platform which combines a digital storefront for farmers to order products and services with the business tools to support customer sales and marketing campaigns, the release notes.
“They have explored our tools, discovered how they can make them work for their business and are ready to launch a new online experience that strengthens their customer relationships. We know farmers are asking for more convenience and we’re excited that Pitura Seeds is the first retailer using Agro.Club to provide that to their farm customers,” Todd Younghans, vice president of Agro.Club Canada, says in the release.
The release also notes Pitura Seeds plans to continue to build on their face to face relationships, but want to be able to provide both in-person and virtual options for sales depending on what their customer’s preferred mode of business is.