A roadmap focused on getting Canada’s plant-based food, feed and ingredient sector to $25 billion has been released, a news release on Sept. 22 from Protein Industries Canada says. The roadmap was developed by Protein Industries Canada in collaboration with several partners.
The roadmap outlines key actions which will help the sector reach its goals in a strategic manner, including supplying the ingredients for 10 per cent of the global plant-based food products by 2035.
“To put that in perspective, right now we generate about $3 billion in sales – not including canola crush and wheat milling. The sector roadmap outlines the ideal outcomes and recommended actions necessary to help get us there, while highlighting how our sector can build on its strengths to achieve our goals and those of Canada as a whole,” Bill Greuel, Protein Industries Canada CEO, says in the release.
An advisory committee has been established to help guide the implementation and advancement of the roadmap. The committee includes:
- Murad Al-Katib – AGT Food and Ingredients, Regina, Sask.
- Gord Flaten – Avena Foods, Regina, Sask
- Jasmine Byrn – Big Mountain Foods, Vancouver, B.C.
- Julie Dickson Olmstead – Save On Foods LP, Vancouver, B.C.
- Martin Scanlon – University of Manitoba, Winnipeg, Man.
- Evan Fraser – Arrell Food Institute, University of Guelph, Guelph, Ont.
- Riel Bellegarde – Saskatchewan Indian Institute of Technologies (SIIT), Saskatoon, Sask.
- Leslie Ewing – Plant Based Foods of Canada, Toronto, Ont.
- Greg Cherewyk – Pulse Canada, Winnipeg, Man.
The roadmap is a 15-year plan to help guide the continued growth of Canada’s Plant-Based Food, Feed and Ingredient ecosystem, the release note. Over the next year, it will continue to be refined and rolled out, with next steps coming including the setting of benchmarks and targets, implementations of actions and more on advice from the advisory committee.
For more information and to read the roadmap, visit www.theroadto25billion.ca.
Related Articles
Plant Protein Alliance of Alberta Shuts Down After Funding Pulled
As the Plant-Based Food Market Surges, the Lupin Bean is a Rising Star
