The Canola Council of Canada (CCC) is receiving an investment of more than $1.8 million from the federal government to boost canola exports, the government says in a Dec. 21 news release.
“Canada leads the world in canola exports and this investment will keep growers well-positioned for future success,” Marie-Claude Bibeau, federal minister of agriculture and agri-food, says in the release. “This investment will provide the Canola Council of Canada the support and tools they need to remain a global leader in canola.”
The investment is under the AgriMarketing Program. The CCC will use the funding to strengthen its promotion The CCC will use this funding to continue strengthening its promotion of the benefits of canola products in Asia and North America. It’s also expected the project will allow for more educational reach on the benefits of canola products and the ability to reach potential new markets in Asia.
When combined with contributions from the canola industry, up to $3.6 million will be invested over the next two years to help CCC make progress on two of the canola industry’s Keep it Coming 2025 strategic priorities: differentiated value in the marketplace, and stable and open trade, the release says.
“This joint investment of federal government and industry is great news for the entire canola value chain. When you consider that more than 90 per cent of Canadian canola is exported and the increasingly complex global trade environment, this support for market access and development is critical to building canola’s value and growth potential for the future,” Jim Everson, CCC president, says in the release.
The release notes this investment builds on top of two previous AgriMarketing canola announcements, totalling almost $13 million.